tag:blogger.com,1999:blog-55026888208463672572024-02-25T10:10:50.549-08:00Xotem Technologies - Digital Marketing Solution ProviderXotem Technologies Pvt. Ltd.http://www.blogger.com/profile/10288380141708683072noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-5502688820846367257.post-4798401253222947982019-03-28T05:24:00.005-07:002019-03-28T05:26:13.747-07:00Why Is Digital Marketing Important for Startups?<div dir="ltr" style="text-align: left;" trbidi="on">
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New brands are launching in the marketplace each day. These brands have to compete with long-established companies and millions of marketing campaigns.For startups, the only aim of being successful is in marketing better and more effective than old businesses. Startups often have a less budget, which means that they have to make the most of their limited finances in reaching customers and developing revenue.</div>
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Digital marketing can often be done at a much lower cost rather than traditional marketing.Ad for print and television can cost thousands of dollars, </div>
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an online ad may only cost a few hundred dollars. Digital marketing enable startups to target new clients and develop relationships at a fraction of the cost.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMnar8M7vQrRlZxYz-v7f-jD3lIIN1ltU4aBP2oijD_JVHb1KU0yD-8LvBx0Kf3zjKLlHftr7HQkJCSw9RT623iHjyMwhI9y7Y4zhiWtmqaT0qBljRFGIAV_ENIvgJ39iBcHZZ1WbYeuc/s1600/Importance-of-Digital-marketing-for-startups.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="336" data-original-width="648" height="165" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMnar8M7vQrRlZxYz-v7f-jD3lIIN1ltU4aBP2oijD_JVHb1KU0yD-8LvBx0Kf3zjKLlHftr7HQkJCSw9RT623iHjyMwhI9y7Y4zhiWtmqaT0qBljRFGIAV_ENIvgJ39iBcHZZ1WbYeuc/s320/Importance-of-Digital-marketing-for-startups.jpg" width="320" /></a></div>
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1. Inexpensive Customer Research</div>
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Technology can be used to track, monitor and explain buying behavior. Through technology, companies can figure out which products and demographics work best for their brands. The startup can directly target the consumer who is interested in the product.</div>
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2. Engage <a href="http://www.xotemtech.com/" target="_blank">Clients</a></div>
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Webinars,Twitter campaigns and social media posts all provide an opportunity for engaging the client directly. Customers feel like they have a personal, one-on-one relationship with the company through digital marketing.It takes a minimal amount of effort for the startup to keep their clients, Once this relationship is developed.Social media campaigns also help to drive traffic to the company’s website and market new offerings Other than engaging clients.</div>
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3. Use Metrics to Drive Success</div>
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Customers are mostly using mobile phones for their search in Google. Online marketing is one of the most efficient ways of marketing to consumers because of the widespread access to traditional computers and mobile devices.The startup knows immediately how many viewers are reading and interacting with their advertisements instead of trying to guess the number of newspaper readers who looked at a print ad.Startups can now customize their marketing approach to particular locations and demographics. These advanced tools allow digital marketers to find out about the customer’s buying behavior and identify new opportunities. Also, digital marketing makes it easier to discover which offerings are useful and which products should be created to match the customers needs.</div>
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4. Developing the Right Digital Marketing Approach</div>
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When creating a digital marketing strategy, companies have to mould their approach carefully. Digital marketing allows all aspects of the emails,advertisements and content to be integrated into each other. From creating a website to posting a webinar, these techniques must be planned out in advance for them to be effective.</div>
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Among the different methods available, startups can use these key elements like creating a website that showcases their brand, video marketing, PPC Campaigns, social media marketing, Email marketing and search engine optimization.</div>
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First make the website attractive and easy to navigate. We can include blog in the website to boost online visibility and brand awareness.Search engine optimization (SEO) is a technique used to drive organic traffic to a website.Web sites that has higher authority and more useful are ranked higher in the search engines. Companies also have to develop backlinks to their site for SEO to be effective. These links can come from other websites, social media or blogs.As a result, a page with more backlinks will rank higher than a page without any backlinks.</div>
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5. A Mobile Optimization Strategy Is a Necessity</div>
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Mobile search is now a huge portion of searches than desktop. Finally, Google changed their ranking algorithms to make sure that websites are designed with mobile devices in mind. Then they will not be ranked as highly in the search engines if they are not mobile- friendly.</div>
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6. <a href="http://www.xotemtech.com/" target="_blank">SEO</a> is still Important</div>
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While some people thought that SEO was dying just a few years ago, it is still important for websites. Google may have renovate their algorithms, but SEO is still the best way for the search engines to decide what a site is about and how useful it is.The search engines will need some way to determine the topic and usefulness of a website as long as there are search engines.</div>
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7. Content Should Be a Major Part of Any Digital Marketing Strategy</div>
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Content doesn't have to be in the form of an ordinary blog. GIFs, Infographics, webinars, and images can all form a part of the startup’s content strategy. If something can be shared or liked, it can become a part of the company’s online content. Each and every share on social media delivers free advertising and new prospective clients for the startup.</div>
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8. Think Beyond Basic Pay-Per-Click Ads</div>
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Advertisements can still be useful, but they are only one of the tools that are accessible to marketers. Engaging consumers online takes more time, and ads are limited in their engagement options. While a pay-per-click ad may bring in a few additional clients, it cannot be the company’s only origin of lead generation.</div>
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9. Optimizing the Conversion Rate</div>
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Some startups believe that digital marketing doesn't work because they do not produce leads. The part of the problem is that these startups forget to optimize their conversion rate. A social media post may bring people to the website, but it will not create a sale unless the company boost the website. There should be an alternative for subscribing to an email list, buying a product or filling out a contact form on the site. A call to action in the bottom of a button or an article for signing up make it easier for the website visitor to become a paying client.</div>
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10.Traditional Marketing Versus Digital Marketing</div>
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Main reason for using digital marketing is that it is a low-cost way to reach more potential buyers. Unlike marketing agencies may charge less or more than these figures. In some cases, startups can eliminate marketing costs almost totally by writing blogs and connecting to social media on their own. Even when these marketing skills are outsourced, they are still drastically cheaper than traditional advertisements. These ad techniques can reach a broader audience and deliver a better return on the investment.</div>
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11. Digital marketing allows startups to:</div>
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Boost their visibility</div>
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Increase online conversion rates</div>
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Reduce their marketing budget</div>
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Generate leads</div>
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Increase Sales</div>
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Develop a brand awareness</div>
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Increase online conversion rates</div>
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Improve customer engagement</div>
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Influence purchasing decisions</div>
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Track their return on investment</div>
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Xotem Technologies Pvt. Ltd.http://www.blogger.com/profile/10288380141708683072noreply@blogger.com0tag:blogger.com,1999:blog-5502688820846367257.post-6241209803490889062019-03-28T04:15:00.000-07:002019-03-29T05:04:48.510-07:00Steps To Create Search Campaign – Google Ads 2019 <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white; line-height: 107%;"> Adwords is an advertising platform provided by Google
for getting more calls, Inquiries and leads to business, visit to website, installs
for your mobile App, shoppers to your shop, customers and so on.</span></span></div>
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<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white; line-height: 107%;"> Search ads are showing only in “Google Search
Network”. Ie, your search ads will display only when people who are searching
for something which related to your business. Phrases and Words related to your
business are treated as keywords.</span></span></div>
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<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white;"><span style="line-height: 107%;">Keywords are of two types</span></span></span></div>
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<span style="font-weight: bold; text-align: left;"><span style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">* <a href="http://www.xotemtech.com/" target="_blank"> </a></span></span><span style="font-weight: bold; text-align: left;"><span style="color: #333333;"><a href="http://www.xotemtech.com/" target="_blank">Short-tailkeyword</a> – </span></span><span style="text-align: left;">Short
keyword made up of 3 words or less</span></div>
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<span style="text-align: left;"><b>*</b> <span style="font-weight: bold;"><a href="http://www.xotemtech.com/" target="_blank">Long-tailkeyword</a> – </span></span><span style="text-align: left;">Much
more specific keyword which contains more than 3 words</span></div>
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<span style="background-color: white;"><span style="line-height: 107%;">Below is an example of a Google </span><span style="color: windowtext; text-decoration-line: none;">search engine results page</span> (SERP)
for the keyword printing services.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi51dp4lApe1OHscu2tbi_tr5Bt7ynq283WfvrJVL_XsRzJFJNW7QFSodIqw9_S7INuF3prYFnO0yhHb1I1drMwrfiw1lz7TxKqj2rJAOp3xxBocgdxsqZ3MunAffo5dHkQml9cd_89DWQ/s1600/blog1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: white; color: black;"><img border="0" data-original-height="790" data-original-width="856" height="588" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi51dp4lApe1OHscu2tbi_tr5Bt7ynq283WfvrJVL_XsRzJFJNW7QFSodIqw9_S7INuF3prYFnO0yhHb1I1drMwrfiw1lz7TxKqj2rJAOp3xxBocgdxsqZ3MunAffo5dHkQml9cd_89DWQ/s640/blog1.png" width="640" /></span></a></div>
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<b><span style="line-height: 107%;">Steps:</span></b></div>
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<span style="background-color: white;"><span style="line-height: 107%;">1.<span style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 107%;">Sign in
to </span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 107%;"><a href="https://ads.google.com/"><span style="color: #0070c0; text-decoration-line: none;">https://ads.google.com/</span></a></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 107%;"> with your Gmail id and Password.</span></span></div>
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<span style="line-height: 107%;">2.<span style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 107%;">In the
left menu, select campaign tab and click on the “+” sign.</span></div>
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<span style="line-height: 107%;">3.<span style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 107%;">Select
the goal of your campaign. Only Sales ,Leads, Website traffic Campaign types
are offering search ads</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh32I5Xmd8aoYqrWxCFuoS5_OFGNnS5srGU7y06htYr0XBDz1ggDhwgXWRKB-uSfzA-AwFKZDJFmUS-UzdqfXVN68JIOkPa3v5jRUC5wy0_7wybS29wH02B9p8oj-a2vvLVh44gzQOpofA/s1600/blog+3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="497" data-original-width="1104" height="288" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh32I5Xmd8aoYqrWxCFuoS5_OFGNnS5srGU7y06htYr0XBDz1ggDhwgXWRKB-uSfzA-AwFKZDJFmUS-UzdqfXVN68JIOkPa3v5jRUC5wy0_7wybS29wH02B9p8oj-a2vvLVh44gzQOpofA/s640/blog+3.png" width="640" /></a></div>
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<span style="background-color: white;"><span style="line-height: 107%;">4.<span style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 107%;">Give your
website details and click “Continue”</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWEMk39n4GB18Blku-XjYIFwe9A2GRkzNyn0co_kcPwH3SazkP4T9Qyv30TmEPOJy3n3vlWwo37HzSE0TNeM2qYhqYYgS5zdWq4KuRD387lYVe9KzCySuenJIJRHwuyRBaA59-j2UIaks/s1600/blog+4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: white; color: black;"><img border="0" data-original-height="854" data-original-width="820" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWEMk39n4GB18Blku-XjYIFwe9A2GRkzNyn0co_kcPwH3SazkP4T9Qyv30TmEPOJy3n3vlWwo37HzSE0TNeM2qYhqYYgS5zdWq4KuRD387lYVe9KzCySuenJIJRHwuyRBaA59-j2UIaks/s640/blog+4.png" width="614" /></span></a></div>
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<span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 107%;"><br /></span></div>
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<span style="background-color: white;"><span style="line-height: 107%;">5.<span style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 107%;">On General Settings page set your campaign name.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrMDkcoR5GC0gGFanuuO1TeV5dphyphenhyphen8dEhZ2CxJUUv14Ul4L8fdsMLsNIAuqSGqlLpXAkdIQ-GmgE2evLm6XngHTID-6bm2pA7QdcsP3ficgpQqrq6QJQNOHf1Nx1ktV651wb5lX6HI4uo/s1600/blog+6.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: white; color: black;"><img border="0" data-original-height="101" data-original-width="1047" height="60" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrMDkcoR5GC0gGFanuuO1TeV5dphyphenhyphen8dEhZ2CxJUUv14Ul4L8fdsMLsNIAuqSGqlLpXAkdIQ-GmgE2evLm6XngHTID-6bm2pA7QdcsP3ficgpQqrq6QJQNOHf1Nx1ktV651wb5lX6HI4uo/s640/blog+6.png" width="640" /></span></a></div>
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<span style="background-color: white;"><span style="line-height: 107%;">6.<span style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 107%;">Select
the network, for which your ads should display.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjccuv5tDVXL68EEE1IQvl9XIEl1FElcl_jW1AnStClgODjbHHIVLSt07wIZ9PBZ1VpcZhZtr6oNnxuVOgDaYTd_DTz1dWhjTFgTupKiP_-h3x0r6zry3ViNqruJJgD5aESFJjH6sE4Gpk/s1600/blog+7.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: white; color: black;"><img border="0" data-original-height="292" data-original-width="1046" height="178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjccuv5tDVXL68EEE1IQvl9XIEl1FElcl_jW1AnStClgODjbHHIVLSt07wIZ9PBZ1VpcZhZtr6oNnxuVOgDaYTd_DTz1dWhjTFgTupKiP_-h3x0r6zry3ViNqruJJgD5aESFJjH6sE4Gpk/s640/blog+7.png" width="640" /></span></a></div>
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<span style="line-height: 107%;">7.<span style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 107%;">Target
your Audience</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp4uvoBN_wQWI-lbW6r8ZQQNkWrJinKEKPuxJ4WJN9-eNw_S-HpwF3Rm1N43KBhnwSk1tT6GQEGr-Mx7XCWdLC7-b8PfrZCcTWAMBBezkTU43p_6i9gNKKwgfHXhuxUymwXuK8N04u408/s1600/blog+8.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="527" data-original-width="1034" height="326" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp4uvoBN_wQWI-lbW6r8ZQQNkWrJinKEKPuxJ4WJN9-eNw_S-HpwF3Rm1N43KBhnwSk1tT6GQEGr-Mx7XCWdLC7-b8PfrZCcTWAMBBezkTU43p_6i9gNKKwgfHXhuxUymwXuK8N04u408/s640/blog+8.png" width="640" /></a></div>
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<span style="line-height: 107%;">8.<span style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 107%;">Set
Budget and Bidding – How much you want to spent for your ad</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyY0NqfYVzzjZZCSscARaW_UCkCQsfFBVNI_3fIkB7JQoXQpYZobBYtvK3nf_u-IX-CerOQXXkl91PfCbC9LoDoN5dYJiem08U-2pDVtZuYUwXUAHtNnF7RcJ1mArkRRBUqfDeKf6ruio/s1600/blog+9.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="287" data-original-width="1046" height="174" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyY0NqfYVzzjZZCSscARaW_UCkCQsfFBVNI_3fIkB7JQoXQpYZobBYtvK3nf_u-IX-CerOQXXkl91PfCbC9LoDoN5dYJiem08U-2pDVtZuYUwXUAHtNnF7RcJ1mArkRRBUqfDeKf6ruio/s640/blog+9.png" width="640" /></a></div>
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<span style="background-color: white;"><span style="line-height: 107%;">9.<span style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 107%;">Add
Extension for your ads</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLwrRFSDQ-95gFf_qepdAqeu_YCU5nh0DEa8pCZpaQLWLiJt2lDk_ZuuAsHk8c5TqGASyEMsMhXiHeQH7XaIWyXCAoAeQLmE4FibAHWi5oAsRE9_VHLIv_O8ntj3CRjkIo2Y-Cy7Me72g/s1600/blog+10.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: white; color: black;"><img border="0" data-original-height="257" data-original-width="1046" height="156" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLwrRFSDQ-95gFf_qepdAqeu_YCU5nh0DEa8pCZpaQLWLiJt2lDk_ZuuAsHk8c5TqGASyEMsMhXiHeQH7XaIWyXCAoAeQLmE4FibAHWi5oAsRE9_VHLIv_O8ntj3CRjkIo2Y-Cy7Me72g/s640/blog+10.png" width="640" /></span></a></div>
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<span style="background-color: white;"><span style="line-height: 107%;">10.<span style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 107%;">Press Save and Continue</span></span></div>
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<span style="background-color: white;"><span style="line-height: 107%;">11. </span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 107%;">Set up your Ad group. Give name and add
relevant keywords.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7WOD8esRYDdEQVnVlIxif7JkFzDjP_ezxun5ImpiKa-xodDdYy9ML6Br_0f2GS83Ho0Bv0RzGF9STXJC_NcweSlSIAeImH7Abjk-ehQKJ0k5ns4ijNQHrmqtUrB8VHaBEb1diAWHEohQ/s1600/blog+11.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: white; color: black;"><img border="0" data-original-height="473" data-original-width="1038" height="290" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7WOD8esRYDdEQVnVlIxif7JkFzDjP_ezxun5ImpiKa-xodDdYy9ML6Br_0f2GS83Ho0Bv0RzGF9STXJC_NcweSlSIAeImH7Abjk-ehQKJ0k5ns4ijNQHrmqtUrB8VHaBEb1diAWHEohQ/s640/blog+11.png" width="640" /></span></a></div>
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<span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 107%;"><br /></span></div>
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<span style="background-color: white;"><span style="line-height: 107%;">12.<span style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 107%;">Create your ads. You can see the preview on
right side.</span></span></div>
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<span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 107%;"><br /></span></div>
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<span style="background-color: white;"><span style="line-height: 107%;">13.<span style="font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 107%;">Review your campaign.</span></span></div>
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<span style="background-color: white;">You Created your 1’st Search Ad !!!!!!!!!!!!!!!</span></div>
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Xotem Technologies Pvt. Ltd.http://www.blogger.com/profile/10288380141708683072noreply@blogger.com1SBC- 2, First floor, Kakkanad, Thapasya Building, Infopark, Kochi, Kerala 682042, India10.0107422 76.360698599999978-20.5052288 35.052104599999979 40.5267132 117.66929259999998tag:blogger.com,1999:blog-5502688820846367257.post-46707970462837693412019-01-31T02:08:00.001-08:002019-02-18T21:37:45.452-08:005 Tips to Improve Organic Search Rankings<div dir="ltr" style="text-align: left;" trbidi="on">
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Every business owners wants to show up their business sites in top of the search results.Millions of people search everyday in Google, Bing, Yahoo and other search engines.People use search engines to get more information about the products or services that they are interested in purchasing and also the businesses that they are interested in purchasing from. Consumers will turn to search engines before doing business with a large national company,also they will exploit search engines when planning to make local purchases as well.Reaching the higher position of the search results takes a lot of hard work and a solid SEO strategy. When done accurately, search engine optimization can help your <a href="http://www.xotemtech.com/" target="_blank">business</a> engage more leads and sales, which results in more revenue.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh31jj6IIXBpxk4gLQw2fNfiqXmJX_6Zc5fuB5P-wf6V-wbwYhBnZUYb24ZUf_e9UNrQ9ZS6UfbKFbFwNWOVcH7c-nToO0324cV28JceSAvyEfiw_1zU1XlQxLAQ9NjfJG66H0DQqj18QQ/s1600/Organic-SEO-Header.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="300" data-original-width="1140" height="84" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh31jj6IIXBpxk4gLQw2fNfiqXmJX_6Zc5fuB5P-wf6V-wbwYhBnZUYb24ZUf_e9UNrQ9ZS6UfbKFbFwNWOVcH7c-nToO0324cV28JceSAvyEfiw_1zU1XlQxLAQ9NjfJG66H0DQqj18QQ/s320/Organic-SEO-Header.jpg" width="320" /></a></div>
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If you are not making an attempt to improve your organic search engine ranking positions you are missing opportunities on a daily basis.<br />
Five basic tips to improve your <a href="http://www.xotemtech.com/" target="_blank">organic</a> rankings.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxZ0DU5eRD6UYQvjGOp4ECaIb8k3CB3oDcke5Ka-PB2pqy9X3w0_NuN0gU1nLqwSV0WfwdeASBx0yxYUpUy8yLUfDRrljM4cJwIM5JC8NdJew1FXXuE8-oJ0bYCcInBqvSp6hjyjU29RA/s1600/5_SEO_Tools_that_will_kick_start_your_Rankings.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="500" data-original-width="750" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxZ0DU5eRD6UYQvjGOp4ECaIb8k3CB3oDcke5Ka-PB2pqy9X3w0_NuN0gU1nLqwSV0WfwdeASBx0yxYUpUy8yLUfDRrljM4cJwIM5JC8NdJew1FXXuE8-oJ0bYCcInBqvSp6hjyjU29RA/s320/5_SEO_Tools_that_will_kick_start_your_Rankings.png" width="320" /></a></div>
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1. Identify Your Target Keywords</h4>
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Your search optimization effort will be a success or a failure, keyword research will determine. Many businesses make the fault of basing their keywords on just the search volume. This often leads to aim to rank for keywords that are very difficult and costly to move up, or even keywords that aren’t “buyer” keywords and just send hopeless <a href="http://www.xotemtech.com/" target="_blank">traffic</a> to the website.It is important to target keywords that your consumer is likely to search for while looking for the product or service that you offer. </div>
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2. Get Your On-Page Optimization Perfect</h4>
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All the things that we do within our website such as title, description, content, image, keyword stuffing, internal linking, etc is on page optimization. Overall the on-page method means structuring or building your website to be search engine friendly.</div>
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3. Develop Your Content Strategy</h4>
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You should have a blog on your website. This blog allows you to constantly add new content to your website. The search engines love websites that are constantly updated with new content. In their eyes a website that is regularly updated provides more value to the end user.Through social media we can spread our blog post to reach more audience.Also helps to drive more traffic back to your site. Blog is an opportunity to address possible concerns or even common questions related to your service or product. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_xNPPZ0igJZ1mZ31DMxc_K7-X7GdNrlI7N8bDn9GI8AXlyHzhsRiBZ-BnoaHov_UwTGZSrkerd7syYOrOV3Y8Zv4DPoF8mVFGsHGs0MWFSx-7SDlbAdXuhtmb6PNpY14t09wSMW2jGqk/s1600/Coach-overseeing-team-750x466.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="466" data-original-width="750" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_xNPPZ0igJZ1mZ31DMxc_K7-X7GdNrlI7N8bDn9GI8AXlyHzhsRiBZ-BnoaHov_UwTGZSrkerd7syYOrOV3Y8Zv4DPoF8mVFGsHGs0MWFSx-7SDlbAdXuhtmb6PNpY14t09wSMW2jGqk/s320/Coach-overseeing-team-750x466.jpg" width="320" /></a></div>
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4. Attract High Quality Links</h4>
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Links to your site will continue to play an important role in SEO. While the false approach and the false links can get your website penalized, the right high quality links can help you reach the higher position of the organic search results.Guest blogging and infographic distribution are great ways to attract high quality links. Do not concentrate on the total number of links. Spend your time focused on high quality links, from websites that are highly relevant to your business. Google will continue to refresh theirPanda, Penguin, and Hummingbird updates, so make sure that you are focusing on quality rather than quantity.</div>
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5. Monitor Performance & Continue to Optimize Your SEO Efforts</h4>
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You need to frequently monitor your keyword rankings and determine whether or not your SEO efforts are paying off. There are several highly effective <a href="http://www.xotemtech.com/" target="_blank">SEO tools</a> to help you audit and monitor your website‘s overall performance. Not only do you need to be observing your rankings but you need to dive deep into your analytics and determine what all keywords and traffic sources are producing the most conversions.</div>
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Xotem Technologies Pvt. Ltd.http://www.blogger.com/profile/10288380141708683072noreply@blogger.com1tag:blogger.com,1999:blog-5502688820846367257.post-64435144455680488332018-12-28T04:07:00.000-08:002019-01-29T23:03:47.736-08:00How to get quality back links in SEO?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-size: large;">When we hear about SEO one of the words will comes in our mind is “backlinks” or “incoming links”. Because this plays an important role in SEO ranking,especially when it comes to Google. <a href="http://www.xotemtech.com/" target="_blank">Backlinks</a> are not much easy to get but those websites that have strong incoming links from other websites, enjoy a higher level of trust from Google and this in turn leads to higher rankings.</span></div>
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<span style="font-size: large;"><br /></span></div>
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<span style="font-size: large;"><b>What is a backlink?</b></span></div>
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<span style="font-size: large;">A link that points from one domain to the other is called "Backlink". An “inbound link” is that receives the link for the website and the "outbound link" is the website that links out. In 1996 when Larry Page and Sergey Brin (Google Founders), included the number of backlinks pointing to a website, as one of the signals which is used by the <a href="http://www.xotemtech.com/" target="_blank">Google ranking</a> algorithm. Websites that have more backlinks than others deserve to be in a higher position in the Google SERPS hence backlinks act as a vote of trust.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdG_HIUSiQlGGFkUGKCSxb_p3VvHvwP0DX_PgEAfU6ccVpIdMwBk5ZkrcDp98hLzBXZQyTbrFPjnu59pxBZ07Qk-MnVV7P-v9xlMhaT1ey-AUe6xMXbqggESEHxYdvKdZaP5qtI31XUM0/s1600/What+is+a+Backlink.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="346" data-original-width="400" height="276" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdG_HIUSiQlGGFkUGKCSxb_p3VvHvwP0DX_PgEAfU6ccVpIdMwBk5ZkrcDp98hLzBXZQyTbrFPjnu59pxBZ07Qk-MnVV7P-v9xlMhaT1ey-AUe6xMXbqggESEHxYdvKdZaP5qtI31XUM0/s320/What+is+a+Backlink.png" width="320" /></a></div>
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<span style="font-size: large;"><b>A quick introduction to SEO</b></span></div>
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<span style="font-size: large;">To optimize a website for the greatest possible exposure in the different search engines and in particular Google is the main goal of the SEO.Technical SEO is that search engine crawlers can access and index your website pages without any problems. Need to work on your pages one by one and make sure that they provide search engines with the right signals linked to page structure, page titles, headings, meta-descriptions called on-page SEO.You need to optimize your content for both search engines and users called content SEO. When you do the above correctly and consistently for a reasonable period of time at least 3 to 6 months time, you will start noticing that some of your pages </span></div>
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<span style="font-size: large;">will be visible close to the first page of Google.The term used to describe the process of promoting your website on the Internet for the purpose of gaining references means</span></div>
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<span style="font-size: large;">from other websites is called Off-page SEO.</span></div>
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<span style="font-size: large;"><br /></span></div>
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<span style="font-size: large;"><b>What is a good backlink?</b></span></div>
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<span style="font-size: large;">A good backlink that can positively influence your rankings by the following,</span></div>
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<span style="font-size: large;">1)It will not have the nofollow attribute attached to the link properties</span></div>
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<span style="font-size: large;">2)Will comes from a website that has a high Google trust and domain authority.</span></div>
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<span style="font-size: large;">3)From a high quality website</span></div>
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<span style="font-size: large;"><b>Link Building</b></span></div>
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<span style="font-size: large;">As Google started to grow, webmasters noticed that in order to get Google <a href="http://www.xotemtech.com/" target="_blank">traffic</a>,they had to rank high in the Google search results.To rank higher position in Google you needed backlinks, so webmasters started looking for ways to get more links pointing to their websites. This procedure is known in the SEO World as link building.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq-_gQSLp8ucpADms-P1OtcVr04slVlwNCTB5SYXm2-JN3rkDmCTkmwfT-T_eHF752D_hXulDsR2ESYbWiN-XufDyTwQlDRpmR6D31_VS-IjIuhpy6ZSoUTbnvOp7-M-bQaUds8pFpJTk/s1600/Link-Building-700x450-c-default.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="450" data-original-width="700" height="205" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjq-_gQSLp8ucpADms-P1OtcVr04slVlwNCTB5SYXm2-JN3rkDmCTkmwfT-T_eHF752D_hXulDsR2ESYbWiN-XufDyTwQlDRpmR6D31_VS-IjIuhpy6ZSoUTbnvOp7-M-bQaUds8pFpJTk/s320/Link-Building-700x450-c-default.jpg" width="320" /></a></div>
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<span style="font-size: large;"><b>Conclusion</b></span></div>
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<span style="font-size: large;">Backlinks are important for SEO and for the growth and bearable of a website. The current studies show that the role of backlinks in the Google ranking algorithm is still crucial.Websites that have great content and links can expect to rank in the higher positions of Google while websites that have great content and not links as they can go up-to the first page of Google.</span></div>
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Xotem Technologies Pvt. Ltd.http://www.blogger.com/profile/10288380141708683072noreply@blogger.com0tag:blogger.com,1999:blog-5502688820846367257.post-80567351842461772122018-12-17T00:33:00.000-08:002018-12-17T00:33:43.616-08:00What is the Scope of SEO in Future?<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiinMTLghg2QblLMRs6wQyIZ9unfY2Py-xNffqJZuB01TMjOZhzrvGK0J5-GiplPTka7bd8XDKFdSaophlkMcmzwilziHgT8h2P6BpTrz7tOAs6c7Y32ZC77Q7p7lqoWoDgrLR9Llk7Vd4/s1600/SEO.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="159" data-original-width="318" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiinMTLghg2QblLMRs6wQyIZ9unfY2Py-xNffqJZuB01TMjOZhzrvGK0J5-GiplPTka7bd8XDKFdSaophlkMcmzwilziHgT8h2P6BpTrz7tOAs6c7Y32ZC77Q7p7lqoWoDgrLR9Llk7Vd4/s640/SEO.jpg" width="640" /></a></div>
<br />
<div class="MsoNormal">
<span style="font-family: "Cambria","serif";"><span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif";"><span style="mso-spacerun: yes;"> <span style="font-size: large;"> </span></span><span style="font-size: large;">If you are a fresher or a newbie
who is planning to build a careen in Digital Marketing as an “SEO ANALYST”? Are
you confused with the scope, growth and future of this field? Don’t worry just
read on…..</span></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><u><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 107%;"><br /></span></u></i></b></div>
<div class="MsoNormal">
<a href="http://www.xotemtech.com/" target="_blank"><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><u><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 107%;">What exactly is SEO? </span></u></i></b></a></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><u><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 107%;"><br /></span></u></i></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><u><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 107%;"></span></u></i></b></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><u><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6LigGKTTxsknF93tfcUOwYmFxnygxmhcFGb5WJkdmdgrmH_YIWjwvDgzzmfhnPH1R5_rR7T7FbkwgU40hTu41lGoxvXZbtm_6asAwJ06Jv794R31Mu-irTk5gSrqlpcZRlzUTD5kvDqQ/s1600/What-Is-SEO-banner-1170x630.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1170" height="344" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6LigGKTTxsknF93tfcUOwYmFxnygxmhcFGb5WJkdmdgrmH_YIWjwvDgzzmfhnPH1R5_rR7T7FbkwgU40hTu41lGoxvXZbtm_6asAwJ06Jv794R31Mu-irTk5gSrqlpcZRlzUTD5kvDqQ/s640/What-Is-SEO-banner-1170x630.png" width="640" /></a></u></i></b></div>
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><u><br /></u></i></b><br />
<div class="MsoNormal">
<span style="font-family: "Cambria","serif";"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span> </span></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif";"> <span style="font-size: large;"> SEO stands for <a href="http://www.xotemtech.com/services/#seo" target="_blank">Search Engine Optimization</a>,
which is a technique used for optimizing your website for search engines and
thus increasing visibility of your website in search engines. SEO is a digital
marketing strategy used to increase you website ranking in search engines such
as Google, Yahoo, Bing, etc. SEOs (Search Engine Optimizer) not only aims to
rank you websites high and drive traffic but also help build brand visibility. </span></span></div>
<span style="font-size: large;">
</span><div class="MsoNormal">
<span style="font-size: large;"><span style="font-family: "Cambria","serif";">What is the
qualification of an SEO analyst?</span></span></div>
<span style="font-size: large;">
</span><div class="MsoNormal">
<span style="font-size: large;"><span style="font-family: "Cambria","serif";"><span> </span><span> </span>The
minimum qualification that a person need to start the career as an SEO is a graduation
or any degree course and a certification that you have studied SEO. </span></span></div>
<span style="font-size: large;">
</span><div class="MsoNormal">
<span style="font-size: large;"><span style="font-family: "Cambria","serif";"><span> </span><span> </span><span> </span></span></span></div>
<div class="MsoNormal">
<span style="font-size: large;"><span style="font-family: "Cambria","serif";"><span> </span><b><i><u>If you want to start your career as an
SEO analyst you need to know more about </u></i></b></span></span></div>
<span style="font-size: large;">
</span></div>
<span style="font-size: large;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span>·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span style="font-family: "Cambria","serif";">Search
engines</span><br />
<br /><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span>·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span style="font-family: "Cambria","serif";">Algorithm
updates which is happening and what methods to be taken next</span><br />
<br /><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span>·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span style="font-family: "Cambria","serif";">Good
analytical and logical skills</span><br />
<br /><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span>·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span style="font-family: "Cambria","serif";">Writing
skills (for blogging, article writing, etc.)</span><br />
<br /><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span>·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span style="font-family: "Cambria","serif";">Basic
knowledge of creating and editing presentations</span><br />
<br /><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span>·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span style="font-family: "Cambria","serif";">Knowledge
in building high quality backlinks</span><br />
<br /><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span>·<span style="font-family: "Times New Roman"; font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><span style="font-family: "Cambria","serif";">A
sound knowledge of social media platforms such as Facebook, Twitter, LinkedIn,
etc. </span></span><div>
<span style="font-size: large;">
</span><div class="MsoNormal">
<br /></div>
<span style="font-size: large;">
</span><div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><u><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 107%;"><br /></span></u></i></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><u><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 107%;">Scope
of Search Engine optimization in India</span></u></i></b></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif";"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif";"><span style="mso-spacerun: yes;"> </span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJygKAvHtZwUb9BZFLLHEfZE_IVLSKESLT3bX_Y-wfV4q5_RBPQ_vbu_2RcMtGUIiVZ3_6xSjff9-c6_48u7fcQ_E8A1O1H1Sym7Ois1JQ06PHqobp6y_0vh6Nk3MHijJYM_RR6HmCQ1w/s1600/seo1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="145" data-original-width="348" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJygKAvHtZwUb9BZFLLHEfZE_IVLSKESLT3bX_Y-wfV4q5_RBPQ_vbu_2RcMtGUIiVZ3_6xSjff9-c6_48u7fcQ_E8A1O1H1Sym7Ois1JQ06PHqobp6y_0vh6Nk3MHijJYM_RR6HmCQ1w/s640/seo1.jpg" width="640" /></a></div>
<br />
<div class="MsoNormal">
<span style="font-family: "Cambria","serif";"> <span style="font-size: large;"> The scope of SEO in India is very high and
have a very bright future in coming years. According to Times of India, digital
marketing jobs such as SEO, Social Media, and Analytics will create more than
1.5 Lakh jobs with the salary range of Rs 4.5-5.5 Lakh in the coming years. </span></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><u><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 107%;"><br /></span></u></i></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><u><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 107%;">Why
do company need SEO professionals? All they just need is website to be online
in this digital world right? <span style="mso-spacerun: yes;"> </span></span></u></i></b></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif";"><span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif";"><span style="mso-spacerun: yes;"> </span><span style="font-size: large;">The reason why every company needs
an SEO is very simple. Just having a website for a company will not make you
online in the digital world. The future of search is uncertain and changing
rapidly. The businesses who want to remain competitive on internet and require
attention and placement in organic search, can’t ignore the importance of SEOs,
because they are the professionals who have experience and knowledge to achieve
these goals. </span></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><u><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 107%;"><br /></span></u></i></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><u><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 107%;">Freelancing
Opportunity for SEO’s:</span></u></i></b></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoILT3OfNQ9daQpRMUFL_vA5H_Xe6qsMxvf250tPwfZLG-t3dyqdXfyATGEjNhxLFPum5UItwLV-88j2qIvRBsNsnw0amV7ibzPprRN-QyEuXD1HR2U2GzQsW7ZWfhKXZdyfK4xguYX2w/s1600/seo2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1170" height="344" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoILT3OfNQ9daQpRMUFL_vA5H_Xe6qsMxvf250tPwfZLG-t3dyqdXfyATGEjNhxLFPum5UItwLV-88j2qIvRBsNsnw0amV7ibzPprRN-QyEuXD1HR2U2GzQsW7ZWfhKXZdyfK4xguYX2w/s640/seo2.jpg" width="640" /></a></div>
<br /><div class="MsoNormal">
<span style="font-family: "Cambria","serif";"><span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif";"><span style="mso-spacerun: yes;"> <span style="font-size: large;"> </span></span><span style="font-size: large;">In this new era Digital Marketing has bought
freelancing opportunities. According to the report of <span> </span>Elance( freelancing platform now known as
Upwork), marketing and sales category offers 70% of freelancing jobs, and India
has 2<sup>nd</sup> position in doing freelancing jobs after United States. It
is said that digital marketing skills are one among the favorite for the
freelancer community. You can start your freelancing career in social media, link
building, content writing, local listing, Search engine optimization, etc. </span></span></div>
<span style="font-size: large;">
</span><div class="MsoNormal">
<br /></div>
<span style="font-size: large;">
</span><div class="MsoNormal">
<span style="font-size: large;"><span style="font-family: "Cambria","serif";"><span> </span>In Asian countries like India the average
salary for SEO is in between Rs 1.8 lacs – Rs 4 lacs per year for freshers.
Like any other job; the salary depends on various different factors like years
of Experience, City, Employer Type, Certifications, Company Size, etc. </span></span></div>
<span style="font-size: large;">
</span><div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><u><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 107%;"><br /></span></u></i></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><u><span style="font-family: "Cambria","serif"; font-size: 14.0pt; line-height: 107%;">Conclusion:
</span></u></i></b></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif";"><span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif";"><span style="mso-spacerun: yes;"> <span style="font-size: large;"> </span></span><span style="font-size: large;">There are hundreds and thousands of job
openings in the Digital marketing industry and many of the job descriptions
include experience in search engine optimization. Need for both entry-level
& experienced SEO/SEM professionals will be growing until search engines
exist in this world. </span></span></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif";"><span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Cambria","serif";"><span style="mso-spacerun: yes;"> </span></span></div>
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Closing"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
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Xotem Technologies Pvt. Ltd.http://www.blogger.com/profile/10288380141708683072noreply@blogger.com0Info Road Near Tapasya Block Kakkanad, Phase 1, Kochi, Kerala 682042, India10.0120262 76.360812300000021-15.5100083 35.052218300000021 35.5340607 117.66940630000002tag:blogger.com,1999:blog-5502688820846367257.post-73785074561084264892018-11-28T03:02:00.000-08:002019-01-29T23:04:16.039-08:00Importance Of Digital Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-size: large;">Digital marketing is a very much competitive field nowadays. Basically, digital marketing is promoting your business using digital media. This will contain building websites, engaging the audience through social media, publishing blog posts, search engine optimization etc. This field is growing faster. You can build your career in digital marketing if you learn the fundamentals of it.</span></div>
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<span style="font-size: large;"> <a href="http://www.xotemtech.com/" target="_blank">Digital marketing</a> uses an electronic device or the internet for all marketing efforts. Businesses use digital channels such as social media, search engines, email, and their websites to connect with current and prospective customers. How each digital marketing campaign supports their overall goals is monitored by digital marketers</span>. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6TrVGzt6BRpFghcxpvKuf15kkHuMhz9ENwVZQ-gljV6UJ_eAcEU4cH6_yMGHYPODKCnl_mQ14LOhWnoay-wbPrbKHdpHyCtRAocPF2YoTeMd4awcCWg7RO5w6bunJXsl9ciq2SovgwcU/s1600/digital-marketing-channels.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="388" data-original-width="620" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6TrVGzt6BRpFghcxpvKuf15kkHuMhz9ENwVZQ-gljV6UJ_eAcEU4cH6_yMGHYPODKCnl_mQ14LOhWnoay-wbPrbKHdpHyCtRAocPF2YoTeMd4awcCWg7RO5w6bunJXsl9ciq2SovgwcU/s400/digital-marketing-channels.jpg" width="400" /></a></div>
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<span style="font-size: large;">Digital Marketing Tactics and Examples</span></div>
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<span style="font-size: large;">Some of the most common digital marketing tactics and the channels are listed below:</span></div>
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<span style="font-size: large;"><b>1) Search Engine Optimization (SEO)</b></span></div>
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<span style="font-size: large;">SEO is the process of optimizing your website to increase the traffic in your websites and thereby ranking the website in a higher position in search engine result pages. </span></div>
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<span style="font-size: large;">2) <b>Content Marketing</b></span></div>
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<span style="font-size: large;">Content Marketing denotes the creation and promotion of content assets for the purpose of generating brand awareness, customers, lead generation and traffic growth.</span></div>
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<span style="font-size: large;">3) <b>Social Media Marketing</b></span></div>
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<span style="font-size: large;">Social media marketing helps to <a href="http://www.xotemtech.com/" target="_blank">promote</a> your content and your brand on social media channels to increase brand awareness and generate leads for your business. </span></div>
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<span style="font-size: large;">4) <b>Pay-Per-Click (PPC)</b></span></div>
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<span style="font-size: large;">PPC is a method of driving traffic to your website and the publisher will be paid when every time his ad is clicked.</span></div>
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<span style="font-size: large;">The practice ad reach of digital marketing is improving with the advancement of technology.</span><br />
<span style="font-size: large;">The strong visibility of the organization through digital marketing allows the consumers</span><br />
<span style="font-size: large;">to develop perceived knowledge about the brand.</span></div>
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Xotem Technologies Pvt. Ltd.http://www.blogger.com/profile/10288380141708683072noreply@blogger.com0Thapasya Road, Info Park Campus, Infopark, Kochi, Kerala 682030, India10.010575 76.360691999999972-15.5114595 35.052097999999972 35.5326095 117.66928599999997tag:blogger.com,1999:blog-5502688820846367257.post-63377214935276068292018-10-30T03:00:00.002-07:002019-01-29T23:04:38.155-08:00How can SEO Guaranteed success on your Online Business<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-size: large;">Have you heard about SEO? Yes, SEO stands for search engine optimization which is part of internet marketing. SEO is the process through this we can promote the website and increase visibility in the search engines like Google, Yahoo etc. In addition, it is a great way to increase the quality of your website by making it user-friendly and faster.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi17kSOhPRVUq2-9TzcK0tw54srbnrfI-zWndDkcWHtOTVklMgMokcDAQ92SBXmL9zOBWMea-u-oY85xOJiefayc0l-WEIESDNGxAQSGCjGfLcoiOJJ6fjwuKQSCN5N8kZEkbcVodhUjA/s1600/SEO-Success.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1237" data-original-width="1600" height="492" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi17kSOhPRVUq2-9TzcK0tw54srbnrfI-zWndDkcWHtOTVklMgMokcDAQ92SBXmL9zOBWMea-u-oY85xOJiefayc0l-WEIESDNGxAQSGCjGfLcoiOJJ6fjwuKQSCN5N8kZEkbcVodhUjA/s640/SEO-Success.jpg" width="640" /></a></div>
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<span style="font-size: large;">The number of products released in every day. So, people check product reviews before buying the product. If the review is high, the customer will purchase a product or a service. SEO will improve the review of the product. <a href="http://www.xotemtech.com/" target="_blank">Xotem Technologies Pvt. Ltd</a>. based in Cochin, India, is a professional IT Software Development team having its Consulting Office in New York, USA. We successfully work with clients from all over the world. We cover different areas of online marketing. Whether it’s SEO, Responsive Web Design, or Web Development you need, we can make it work for your business. We strongly believe that good web design is only the beginning of an effective website strategy. Effective web promotion completes the package. Xotem Technologies provides you with a full range of web promotion services designed to get your website noticed.</span></div>
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Xotem Technologies Pvt. Ltd.http://www.blogger.com/profile/10288380141708683072noreply@blogger.com0tag:blogger.com,1999:blog-5502688820846367257.post-4091647563246007322018-07-26T05:27:00.000-07:002019-01-29T23:06:05.763-08:00Adapt the Changing Trends to Keep Your Business Grow!<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Times, "Times New Roman", serif;"><span style="font-size: large;">Digital Marketing Specialist can help in diminishing the gap between the company’s brand and the potential customer. Now days, the demand of internet marketing has increased a lot over the traditional marketing because of several reasons:<o:p></o:p></span></span></div>
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<li><span style="font-family: Times, "Times New Roman", serif;"><span style="font-size: large;">It is more cost effective than the traditional marketing.</span></span></li>
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<li><span style="font-family: Times, "Times New Roman", serif;"><span style="font-size: large;">It goes from the planning stage to the execution stage more quickly.</span></span></li>
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<li><span style="font-family: Times, "Times New Roman", serif;"><span style="font-size: large;">It gives the brand more time and space.</span></span></li>
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<li><span style="font-family: Times, "Times New Roman", serif;"><span style="font-size: large;">It can be measured on real time basis to find out whether it is working or not. For example Google Analytics is used to measure specific goals that the business owner aims to achieve for the website or blog. There are certain other online solutions that help the business owner to find out how many people are opening, reading and converting from the emails.</span></span></li>
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<li><span style="font-family: Times, "Times New Roman", serif;"><span style="font-size: large;">It helps in developing a well-designed website with quality content that targets the requirements of the viewers. Thus it helps in adding value to the target audience and can provide substantial value and lead generation chances.</span></span></li>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsmRzl5-SXNgXeXvxfo5_SmDpIxJUE_dwajaFy-yZqh5Gv-xixmhbLeCeDcJv3JelF1rjVx3YPW94vhoNw1Lh1pB1GHpV_ubFdV3JxpujEoMz57yDupMRT0-H0Fls2Kyri_eabIDj8_Qo/s1600/marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="675" data-original-width="1080" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsmRzl5-SXNgXeXvxfo5_SmDpIxJUE_dwajaFy-yZqh5Gv-xixmhbLeCeDcJv3JelF1rjVx3YPW94vhoNw1Lh1pB1GHpV_ubFdV3JxpujEoMz57yDupMRT0-H0Fls2Kyri_eabIDj8_Qo/s640/marketing.jpg" width="640" /></a></div>
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<span style="font-family: Times, "Times New Roman", serif;"><span style="font-size: large;">The Online Marketing Specialist uses social media share buttons to share the breaking news and other important reports very quickly.<o:p></o:p></span></span></div>
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<span style="font-family: Times, "Times New Roman", serif;"><span style="font-size: large;">The Online Marketing Agency can benefit any type of business irrespective of its size and shared capital. Therefore, it should be considered for a startup company as well as a medium sized company.<o:p></o:p></span></span></div>
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<span style="font-family: Times, "Times New Roman", serif;"><span style="font-size: large;">Thus, it can be said that Digital Marketing Agency is becoming increasingly widespread amongst the businesses around the world, as it provides the benefits of endorsing the products or services online. Unlike mass marketing or print media, internet marketing allows in nurturing an added personal connection with consumers around the world by providing valuable content through low-cost, personalized communication.<o:p></o:p></span></span></div>
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<span style="font-family: Times, "Times New Roman", serif;"><span style="font-size: large;">Thus, choose the internet marketing company as <a href="http://www.xotemtech.com/">XotemTechnologies Pvt. Ltd.</a> to make the business grow, develop and make progress and at the same time keep the business in sync with the recent changing trends.<o:p></o:p></span></span></div>
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Xotem Technologies Pvt. Ltd.http://www.blogger.com/profile/10288380141708683072noreply@blogger.com0Kochi, Kerala, India9.9312328 76.2673041000000479.4307463000000009 75.621857100000042 10.4317193 76.912751100000051