Xotem Technologies - Digital Marketing Solution Provider

              Adwords is an advertising platform provided by Google for getting more calls, Inquiries and leads to business, visit to website, installs for your mobile App, shoppers to your shop, customers and so on.              Search ads are showing only in “Google Search Network”. Ie, your search ads will display only when people who are searching for something which related to your business. Phrases and Words related to your business are treated as keywords. Keywords are of two types *  Short-tailkeyword – Short keyword made up of 3 words or less *   Long-tailkeyword – Much more specific keyword which  contains more than 3 words Below is an example of a Google  search engine results page  (SERP) for the keyword printing services. Steps: 1.   Sign in to https://ads.google.com/ with your Gmail id and        ...

        Every business owners wants to show up their business sites in top of the search results.Millions of people search everyday in Google, Bing, Yahoo and other search engines.People use search engines to get more information about the products or services that they are interested in purchasing and also the businesses that they are interested in purchasing from. Consumers will turn to search engines before doing business with a large national company,also they will exploit search engines when planning to make local purchases as well.Reaching the higher position of the search results takes a lot of hard work and a solid SEO strategy. When done accurately, search engine optimization can help your business engage more leads and sales, which results in more revenue. If you are not making an attempt to improve your organic search engine ranking positions you are missing opportunities on a daily basis. Five basic tips to improve your organic rankings. ...

When we hear about SEO one of the words will comes in our mind is “backlinks” or “incoming links”. Because this plays an important role in SEO ranking,especially when it comes to Google.  Backlinks are not much easy to get but those websites that have strong incoming links from other websites, enjoy a higher level of trust from Google and this in turn leads to higher rankings. What is a backlink? A link that points from one domain to the other is called "Backlink". An “inbound link” is that receives the link for the website and the "outbound link" is the website that links out. In 1996 when Larry Page and Sergey Brin (Google Founders), included the number of backlinks pointing to a website, as one of the signals which is used by the Google ranking algorithm. Websites that have more backlinks than others deserve to be in a higher position in the Google SERPS hence backlinks act as a vote of trust. A quick introduction to SEO To optimize a webs...

                                   If you are a fresher or a newbie who is planning to build a careen in Digital Marketing as an “SEO ANALYST”? Are you confused with the scope, growth and future of this field? Don’t worry just read on….. What exactly is SEO?                                     SEO stands for Search Engine Optimization , which is a technique used for optimizing your website for search engines and thus increasing visibility of your website in search engines. SEO is a digital marketing strategy used to increase you website ranking in search engines such as Google, Yahoo, Bing, etc. SEOs (Search Engine Optimizer) not only aims to rank you websites high and drive traffic but also h...