Friday, December 28, 2018

How to get quality back links in SEO?

When we hear about SEO one of the words will comes in our mind is “backlinks” or “incoming links”. Because this plays an important role in SEO ranking,especially when it comes to Google. Backlinks are not much easy to get but those websites that have strong incoming links from other websites, enjoy a higher level of trust from Google and this in turn leads to higher rankings.

What is a backlink?
A link that points from one domain to the other is called "Backlink". An “inbound link” is that receives the link for the website and the "outbound link" is the website that links out. In 1996 when Larry Page and Sergey Brin (Google Founders), included the number of backlinks pointing to a website, as one of the signals which is used by the Google ranking algorithm. Websites that have more backlinks than others deserve to be in a higher position in the Google SERPS hence backlinks act as a vote of trust.

A quick introduction to SEO

To optimize a website for the greatest possible exposure in the different search engines and in particular Google is the main goal of the SEO.Technical SEO is  that search engine crawlers can access and index your website pages without any problems. Need to work on your pages one by one and make sure that they provide search engines with the right signals linked to page structure, page titles, headings, meta-descriptions called on-page SEO.You need to optimize your content for both search engines and users called content SEO. When you do the above correctly and consistently for a reasonable period of time at least 3 to 6 months time, you will start noticing that some of your pages 
will be visible close to the first page of Google.The term used to describe the process of promoting your website on the Internet for the purpose of gaining references means
from other websites is called Off-page SEO.

What is a good backlink?

A good backlink that can positively influence your rankings by the following,
1)It will not have the nofollow attribute attached to the link properties
2)Will comes from a website that has a high Google trust and domain authority.
3)From a high quality website

Link Building

As Google started to grow, webmasters noticed that in order to get Google traffic,they had to rank high in the Google search results.To rank higher position in Google you needed backlinks, so webmasters started looking for ways to get more links pointing to their websites. This procedure is known in the SEO World as link building.


Backlinks are important for SEO and for the growth and bearable of a website. The current studies show that the role of backlinks in the Google ranking algorithm is still crucial.Websites that have great content and links can expect to rank in the higher positions of Google while websites that have great content and not links as they can go up-to the first page of Google.

Monday, December 17, 2018

What is the Scope of SEO in Future?

                  If you are a fresher or a newbie who is planning to build a careen in Digital Marketing as an “SEO ANALYST”? Are you confused with the scope, growth and future of this field? Don’t worry just read on…..

                 SEO stands for Search Engine Optimization, which is a technique used for optimizing your website for search engines and thus increasing visibility of your website in search engines. SEO is a digital marketing strategy used to increase you website ranking in search engines such as Google, Yahoo, Bing, etc. SEOs (Search Engine Optimizer) not only aims to rank you websites high and drive traffic but also help build brand visibility.
What is the qualification of an SEO analyst?
         The minimum qualification that a person need to start the career as an SEO is a graduation or any degree course and a certification that you have studied SEO.
           If you want to start your career as an SEO analyst you need to know more about
·         Search engines

·         Algorithm updates which is happening and what methods to be taken next

·         Good analytical and logical skills

·         Writing skills (for blogging, article writing, etc.)

·         Basic knowledge of creating and editing presentations

·         Knowledge in building high quality backlinks

·         A sound knowledge of social media platforms such as Facebook, Twitter, LinkedIn, etc.

Scope of Search Engine optimization in India

                  The scope of SEO in India is very high and have a very bright future in coming years. According to Times of India, digital marketing jobs such as SEO, Social Media, and Analytics will create more than 1.5 Lakh jobs with the salary range of Rs 4.5-5.5 Lakh in the coming years.

Why do company need SEO professionals? All they just need is website to be online in this digital world right?  
                 The reason why every company needs an SEO is very simple. Just having a website for a company will not make you online in the digital world. The future of search is uncertain and changing rapidly. The businesses who want to remain competitive on internet and require attention and placement in organic search, can’t ignore the importance of SEOs, because they are the professionals who have experience and knowledge to achieve these goals.

Freelancing Opportunity for SEO’s:

                In this new era Digital Marketing has bought freelancing opportunities. According to the report of  Elance( freelancing platform now known as Upwork), marketing and sales category offers 70% of freelancing jobs, and India has 2nd position in doing freelancing jobs after United States. It is said that digital marketing skills are one among the favorite for the freelancer community. You can start your freelancing career in social media, link building, content writing, local listing, Search engine optimization, etc.

              In Asian countries like India the average salary for SEO is in between Rs 1.8 lacs – Rs 4 lacs per year for freshers. Like any other job; the salary depends on various different factors like years of Experience, City, Employer Type, Certifications, Company Size, etc.

             There are hundreds and thousands of job openings in the Digital marketing industry and many of the job descriptions include experience in search engine optimization. Need for both entry-level & experienced SEO/SEM professionals will be growing until search engines exist in this world.


Wednesday, November 28, 2018

Importance Of Digital Marketing

     Digital marketing is a very much competitive field nowadays. Basically, digital marketing is promoting your business using digital media. This will contain building websites, engaging the audience through social media, publishing blog posts, search engine optimization etc. This field is growing faster. You can build your career in digital marketing if you learn the fundamentals of it.
      Digital marketing uses an electronic device or the internet for all marketing efforts. Businesses use digital channels such as social media, search engines, email, and their websites to connect with current and prospective customers. How each digital marketing campaign supports their overall goals is monitored by digital marketers

Digital Marketing Tactics and Examples

Some of the most common digital marketing tactics and the channels are listed below:

1) Search Engine Optimization (SEO)

SEO is the process of optimizing your website to increase the traffic in your websites and thereby ranking the website in a higher position in search engine result pages. 

2) Content Marketing

Content Marketing denotes the creation and promotion of content assets for the purpose of generating brand awareness, customers, lead generation and traffic growth.

3) Social Media Marketing

Social media marketing helps to promote your content and your brand on social media channels to increase brand awareness and generate leads for your business. 

4) Pay-Per-Click (PPC)

PPC is a method of driving traffic to your website and the publisher will be paid when every time his ad is clicked.

The practice ad reach of digital marketing is improving with the advancement of technology.
The strong visibility of the organization through digital marketing allows the consumers
to develop perceived knowledge about the brand.

Tuesday, October 30, 2018

How can SEO Guaranteed success on your Online Business

Have you heard about SEO? Yes, SEO stands for search engine optimization which is part of internet marketing. SEO is the process through this we can promote the website and increase visibility in the search engines like Google, Yahoo etc. In addition, it is a great way to increase the quality of your website by making it user-friendly and faster.

The number of products released in every day. So, people check product reviews before buying the product. If the review is high, the customer will purchase a product or a service. SEO will improve the review of the product. Xotem Technologies Pvt. Ltd. based in Cochin, India,  is a professional IT Software Development team having its Consulting Office in New York, USA.  We successfully work with clients from all over the world.  We cover different areas of online marketing. Whether it’s SEO, Responsive Web Design, or Web Development you need, we can make it work for your business. We strongly believe that good web design is only the beginning of an effective website strategy. Effective web promotion completes the package. Xotem Technologies provides you with a full range of web promotion services designed to get your website noticed.

Thursday, July 26, 2018

Adapt the Changing Trends to Keep Your Business Grow!

Digital Marketing Specialist can help in diminishing the gap between the company’s brand and the potential customer. Now days, the demand of internet marketing has increased a lot over the traditional marketing because of several reasons:

  • It is more cost effective than the traditional marketing.
  • It goes from the planning stage to the execution stage more quickly.
  • It gives the brand more time and space.
  • It can be measured on real time basis to find out whether it is working or not. For example Google Analytics is used to measure specific goals that the business owner aims to achieve for the website or blog. There are certain other online solutions that help the business owner to find out how many people are opening, reading and converting from the emails.
  • It helps in developing a well-designed website with quality content that targets the requirements of the viewers. Thus it helps in adding value to the target audience and can provide substantial value and lead generation chances.

The Online Marketing Specialist uses social media share buttons to share the breaking news and other important reports very quickly.

The Online Marketing Agency can benefit any type of business irrespective of its size and shared capital. Therefore, it should be considered for a startup company as well as a medium sized company.
Thus, it can be said that Digital Marketing Agency is becoming increasingly widespread amongst the businesses around the world, as it provides the benefits of endorsing the products or services online. Unlike mass marketing or print media, internet marketing allows in nurturing an added personal connection with consumers around the world by providing valuable content through low-cost, personalized communication.

Thus, choose the internet marketing company as XotemTechnologies Pvt. Ltd. to make the business grow, develop and make progress and at the same time keep the business in sync with the recent changing trends.