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Why Is Digital Marketing Important for Startups?

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New brands are launching in the marketplace each day. These brands have to compete with long-established companies and millions of marketing campaigns.For startups, the only aim of being successful is in marketing better and more effective than old businesses. Startups often have a less budget, which means that they have to make the most of their limited finances in reaching customers and developing revenue.           Digital marketing can often be done at a much lower cost rather than traditional marketing.Ad for print and television can cost thousands of dollars,  an online ad may only cost a few hundred dollars. Digital marketing enable startups to target new clients and develop relationships at a fraction of the cost.



1. Inexpensive Customer Research
Technology can be used to track, monitor and explain buying behavior. Through technology, companies can figure out which products and demographics work best for their brands. The startup can directly target the consumer wh…

Steps To Create Search Campaign – Google Ads 2019

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              Adwords is an advertising platform provided by Google for getting more calls, Inquiries and leads to business, visit to website, installs for your mobile App, shoppers to your shop, customers and so on.
             Search ads are showing only in “Google Search Network”. Ie, your search ads will display only when people who are searching for something which related to your business. Phrases and Words related to your business are treated as keywords. Keywords are of two types
Short-tailkeyword – Short keyword made up of 3 words or less *Long-tailkeyword – Much more specific keyword which  contains more than 3 words Below is an example of a Google search engine results page (SERP) for the keyword printing services.

Steps: 1.Sign in to https://ads.google.com/ with your Gmail id and                Password. 2.In the left menu, select campaign tab and click on the “+” sign. 3.Select the goal of your campaign. Only Sales ,Leads, Website traffic Campaign types are offering search ads
4…

5 Tips to Improve Organic Search Rankings

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Every business owners wants to show up their business sites in top of the search results.Millions of people search everyday in Google, Bing, Yahoo and other search engines.People use search engines to get more information about the products or services that they are interested in purchasing and also the businesses that they are interested in purchasing from. Consumers will turn to search engines before doing business with a large national company,also they will exploit search engines when planning to make local purchases as well.Reaching the higher position of the search results takes a lot of hard work and a solid SEO strategy. When done accurately, search engine optimization can help your business engage more leads and sales, which results in more revenue.


If you are not making an attempt to improve your organic search engine ranking positions you are missing opportunities on a daily basis.
Five basic tips to improve your organic rankings.



1. Identify Your Target Keywords Y…

How to get quality back links in SEO?

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When we hear about SEO one of the words will comes in our mind is “backlinks” or “incoming links”. Because this plays an important role in SEO ranking,especially when it comes to Google. Backlinks are not much easy to get but those websites that have strong incoming links from other websites, enjoy a higher level of trust from Google and this in turn leads to higher rankings.
What is a backlink? A link that points from one domain to the other is called "Backlink". An “inbound link” is that receives the link for the website and the "outbound link" is the website that links out. In 1996 when Larry Page and Sergey Brin (Google Founders), included the number of backlinks pointing to a website, as one of the signals which is used by the Google ranking algorithm. Websites that have more backlinks than others deserve to be in a higher position in the Google SERPS hence backlinks act as a vote of trust.
A quick introduction to SEO
To optimize a website for the greatest possibl…

What is the Scope of SEO in Future?

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If you are a fresher or a newbie who is planning to build a careen in Digital Marketing as an “SEO ANALYST”? Are you confused with the scope, growth and future of this field? Don’t worry just read on…..
What exactly is SEO? 


  SEO stands for Search Engine Optimization, which is a technique used for optimizing your website for search engines and thus increasing visibility of your website in search engines. SEO is a digital marketing strategy used to increase you website ranking in search engines such as Google, Yahoo, Bing, etc. SEOs (Search Engine Optimizer) not only aims to rank you websites high and drive traffic but also help build brand visibility. What is the qualification of an SEO analyst? The minimum qualification that a person need to start the career as an SEO is a graduation or any degree course and a certification that you have studied SEO. If you want to start your career as an SEO analyst you need to know more about ·Search engines

·Algorithm updates which is happening and w…

Importance Of Digital Marketing

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Digital marketing is a very much competitive field nowadays. Basically, digital marketing is promoting your business using digital media. This will contain building websites, engaging the audience through social media, publishing blog posts, search engine optimization etc. This field is growing faster. You can build your career in digital marketing if you learn the fundamentals of it. Digital marketing uses an electronic device or the internet for all marketing efforts. Businesses use digital channels such as social media, search engines, email, and their websites to connect with current and prospective customers. How each digital marketing campaign supports their overall goals is monitored by digital marketers. 


Digital Marketing Tactics and Examples
Some of the most common digital marketing tactics and the channels are listed below:
1) Search Engine Optimization (SEO)
SEO is the process of optimizing your website to increase the traffic in your websites and thereby ranking the website in…