If you are a fresher or a newbie who is planning to build a careen in Digital Marketing as an “SEO ANALYST”? Are you confused with the scope, growth and future of this field? Don’t worry just read on…..
SEO stands for Search Engine Optimization, which is a technique used for optimizing your website for search engines and thus increasing visibility of your website in search engines. SEO is a digital marketing strategy used to increase you website ranking in search engines such as Google, Yahoo, Bing, etc. SEOs (Search Engine Optimizer) not only aims to rank you websites high and drive traffic but also help build brand visibility.
What is the qualification of an SEO analyst?
The minimum qualification that a person need to start the career as an SEO is a graduation or any degree course and a certification that you have studied SEO.
If you want to start your career as an SEO analyst you need to know more about
· Algorithm updates which is happening and what methods to be taken next
· Good analytical and logical skills
· Writing skills (for blogging, article writing, etc.)
· Basic knowledge of creating and editing presentations
· Knowledge in building high quality backlinks
· A sound knowledge of social media platforms such as Facebook, Twitter, LinkedIn, etc.
Scope of Search Engine optimization in India
The scope of SEO in India is very high and have a very bright future in coming years. According to Times of India, digital marketing jobs such as SEO, Social Media, and Analytics will create more than 1.5 Lakh jobs with the salary range of Rs 4.5-5.5 Lakh in the coming years.
Why do company need SEO professionals? All they just need is website to be online in this digital world right?
The reason why every company needs an SEO is very simple. Just having a website for a company will not make you online in the digital world. The future of search is uncertain and changing rapidly. The businesses who want to remain competitive on internet and require attention and placement in organic search, can’t ignore the importance of SEOs, because they are the professionals who have experience and knowledge to achieve these goals.
Freelancing Opportunity for SEO’s:
In this new era Digital Marketing has bought freelancing opportunities. According to the report of Elance( freelancing platform now known as Upwork), marketing and sales category offers 70% of freelancing jobs, and India has 2nd position in doing freelancing jobs after United States. It is said that digital marketing skills are one among the favorite for the freelancer community. You can start your freelancing career in social media, link building, content writing, local listing, Search engine optimization, etc.
In Asian countries like India the average salary for SEO is in between Rs 1.8 lacs – Rs 4 lacs per year for freshers. Like any other job; the salary depends on various different factors like years of Experience, City, Employer Type, Certifications, Company Size, etc.
There are hundreds and thousands of job openings in the Digital marketing industry and many of the job descriptions include experience in search engine optimization. Need for both entry-level & experienced SEO/SEM professionals will be growing until search engines exist in this world.