What is the Scope of SEO in Future?



                
                  If you are a fresher or a newbie who is planning to build a careen in Digital Marketing as an “SEO ANALYST”? Are you confused with the scope, growth and future of this field? Don’t worry just read on…..

What exactly is SEO? 



              
                 SEO stands for Search Engine Optimization, which is a technique used for optimizing your website for search engines and thus increasing visibility of your website in search engines. SEO is a digital marketing strategy used to increase you website ranking in search engines such as Google, Yahoo, Bing, etc. SEOs (Search Engine Optimizer) not only aims to rank you websites high and drive traffic but also help build brand visibility.
What is the qualification of an SEO analyst?
         The minimum qualification that a person need to start the career as an SEO is a graduation or any degree course and a certification that you have studied SEO.
        
           If you want to start your career as an SEO analyst you need to know more about
·         Search engines

·         Algorithm updates which is happening and what methods to be taken next

·         Good analytical and logical skills

·         Writing skills (for blogging, article writing, etc.)

·         Basic knowledge of creating and editing presentations

·         Knowledge in building high quality backlinks

·         A sound knowledge of social media platforms such as Facebook, Twitter, LinkedIn, etc.


Scope of Search Engine optimization in India
             
             

                  The scope of SEO in India is very high and have a very bright future in coming years. According to Times of India, digital marketing jobs such as SEO, Social Media, and Analytics will create more than 1.5 Lakh jobs with the salary range of Rs 4.5-5.5 Lakh in the coming years.

Why do company need SEO professionals? All they just need is website to be online in this digital world right?  
                
                 The reason why every company needs an SEO is very simple. Just having a website for a company will not make you online in the digital world. The future of search is uncertain and changing rapidly. The businesses who want to remain competitive on internet and require attention and placement in organic search, can’t ignore the importance of SEOs, because they are the professionals who have experience and knowledge to achieve these goals.

Freelancing Opportunity for SEO’s:

     
                In this new era Digital Marketing has bought freelancing opportunities. According to the report of  Elance( freelancing platform now known as Upwork), marketing and sales category offers 70% of freelancing jobs, and India has 2nd position in doing freelancing jobs after United States. It is said that digital marketing skills are one among the favorite for the freelancer community. You can start your freelancing career in social media, link building, content writing, local listing, Search engine optimization, etc.

              In Asian countries like India the average salary for SEO is in between Rs 1.8 lacs – Rs 4 lacs per year for freshers. Like any other job; the salary depends on various different factors like years of Experience, City, Employer Type, Certifications, Company Size, etc.

Conclusion:
     
             There are hundreds and thousands of job openings in the Digital marketing industry and many of the job descriptions include experience in search engine optimization. Need for both entry-level & experienced SEO/SEM professionals will be growing until search engines exist in this world.
       

          
Location: Info Road Near Tapasya Block Kakkanad, Phase 1, Kochi, Kerala 682042, India

Comments

Post a Comment

Popular posts from this blog

Steps To Create Search Campaign – Google Ads 2019

Image
              Adwords is an advertising platform provided by Google for getting more calls, Inquiries and leads to business, visit to website, installs for your mobile App, shoppers to your shop, customers and so on.              Search ads are showing only in “Google Search Network”. Ie, your search ads will display only when people who are searching for something which related to your business. Phrases and Words related to your business are treated as keywords. Keywords are of two types *  Short-tailkeyword – Short keyword made up of 3 words or less *   Long-tailkeyword – Much more specific keyword which  contains more than 3 words Below is an example of a Google  search engine results page  (SERP) for the keyword printing services. Steps: 1.   Sign in to https://ads.google.com/ with your Gmail id and        ...
Read more

Why Is Digital Marketing Important for Startups?

Image
           New brands are launching in the marketplace each day. These brands have to compete with long-established companies and millions of marketing campaigns.For startups, the only aim of being successful is in marketing better and more effective than old businesses. Startups often have a less budget, which means that they have to make the most of their limited finances in reaching customers and developing revenue.           Digital marketing can often be done at a much lower cost rather than traditional marketing.Ad for print and television can cost thousands of dollars,  an online ad may only cost a few hundred dollars. Digital marketing enable startups to target new clients and develop relationships at a fraction of the cost. 1. Inexpensive Customer Research Technology can be used to track, monitor and explain buying behavior. Through technology, companies can figure out which products and demograp...
Read more

Importance Of Digital Marketing

Image
      Digital marketing is a very much competitive field nowadays. Basically, digital marketing is promoting your business using digital media. This will contain building websites, engaging the audience through social media, publishing blog posts, search engine optimization etc. This field is growing faster. You can build your career in digital marketing if you learn the fundamentals of it.       Digital marketing uses an electronic device or the internet for all marketing efforts. Businesses use digital channels such as social media, search engines, email, and their websites to connect with current and prospective customers. How each digital marketing campaign supports their overall goals is monitored by digital marketers .  Digital Marketing Tactics and Examples Some of the most common digital marketing tactics and the channels are listed below: 1) Search Engine Optimization (SEO) SEO is the process of optimizing your websi...
Read more