Xotem Technologies - Digital Marketing Solution Provider

When we hear about SEO one of the words will comes in our mind is “backlinks” or “incoming links”. Because this plays an important role in SEO ranking,especially when it comes to Google.  Backlinks are not much easy to get but those websites that have strong incoming links from other websites, enjoy a higher level of trust from Google and this in turn leads to higher rankings. What is a backlink? A link that points from one domain to the other is called "Backlink". An “inbound link” is that receives the link for the website and the "outbound link" is the website that links out. In 1996 when Larry Page and Sergey Brin (Google Founders), included the number of backlinks pointing to a website, as one of the signals which is used by the Google ranking algorithm. Websites that have more backlinks than others deserve to be in a higher position in the Google SERPS hence backlinks act as a vote of trust. A quick introduction to SEO To optimize a webs...

                                   If you are a fresher or a newbie who is planning to build a careen in Digital Marketing as an “SEO ANALYST”? Are you confused with the scope, growth and future of this field? Don’t worry just read on….. What exactly is SEO?                                     SEO stands for Search Engine Optimization , which is a technique used for optimizing your website for search engines and thus increasing visibility of your website in search engines. SEO is a digital marketing strategy used to increase you website ranking in search engines such as Google, Yahoo, Bing, etc. SEOs (Search Engine Optimizer) not only aims to rank you websites high and drive traffic but also h...

      Digital marketing is a very much competitive field nowadays. Basically, digital marketing is promoting your business using digital media. This will contain building websites, engaging the audience through social media, publishing blog posts, search engine optimization etc. This field is growing faster. You can build your career in digital marketing if you learn the fundamentals of it.       Digital marketing uses an electronic device or the internet for all marketing efforts. Businesses use digital channels such as social media, search engines, email, and their websites to connect with current and prospective customers. How each digital marketing campaign supports their overall goals is monitored by digital marketers .  Digital Marketing Tactics and Examples Some of the most common digital marketing tactics and the channels are listed below: 1) Search Engine Optimization (SEO) SEO is the process of optimizing your websi...

Have you heard about SEO? Yes, SEO stands for search engine optimization which is part of internet marketing. SEO is the process through this we can promote the website and increase visibility in the search engines like Google, Yahoo etc. In addition, it is a great way to increase the quality of your website by making it user-friendly and faster. The number of products released in every day. So, people check product reviews before buying the product. If the review is high, the customer will purchase a product or a service. SEO will improve the review of the product. Xotem Technologies Pvt. Ltd . based in Cochin, India,  is a professional IT Software Development team having its Consulting Office in New York, USA.  We successfully work with clients from all over the world.  We cover different areas of online marketing. Whether it’s SEO, Responsive Web Design, or Web Development you need, we can make it work for your business. We strongly believe that good web desi...

Digital Marketing Specialist can help in diminishing the gap between the company’s brand and the potential customer. Now days, the demand of internet marketing has increased a lot over the traditional marketing because of several reasons: It is more cost effective than the traditional marketing. It goes from the planning stage to the execution stage more quickly. It gives the brand more time and space. It can be measured on real time basis to find out whether it is working or not. For example Google Analytics is used to measure specific goals that the business owner aims to achieve for the website or blog. There are certain other online solutions that help the business owner to find out how many people are opening, reading and converting from the emails. It helps in developing a well-designed website with quality content that targets the requirements of the viewers. Thus it helps in adding value to the target audience and can provide substantial value and l...