Xotem Technologies - Digital Marketing Solution Provider

When we hear about SEO one of the words will comes in our mind is “backlinks” or “incoming links”. Because this plays an important role in SEO ranking,especially when it comes to Google.  Backlinks are not much easy to get but those websites that have strong incoming links from other websites, enjoy a higher level of trust from Google and this in turn leads to higher rankings. What is a backlink? A link that points from one domain to the other is called "Backlink". An “inbound link” is that receives the link for the website and the "outbound link" is the website that links out. In 1996 when Larry Page and Sergey Brin (Google Founders), included the number of backlinks pointing to a website, as one of the signals which is used by the Google ranking algorithm. Websites that have more backlinks than others deserve to be in a higher position in the Google SERPS hence backlinks act as a vote of trust. A quick introduction to SEO To optimize a webs...

                                   If you are a fresher or a newbie who is planning to build a careen in Digital Marketing as an “SEO ANALYST”? Are you confused with the scope, growth and future of this field? Don’t worry just read on….. What exactly is SEO?                                     SEO stands for Search Engine Optimization , which is a technique used for optimizing your website for search engines and thus increasing visibility of your website in search engines. SEO is a digital marketing strategy used to increase you website ranking in search engines such as Google, Yahoo, Bing, etc. SEOs (Search Engine Optimizer) not only aims to rank you websites high and drive traffic but also h...